Posted by TechInAsia:

Meet the 50 software product startups from India pitching to global CIOs this week

by Malavika Velayanikal

“India has been called the back office of the world, with large IT services companies like Infosys, TCS, and Wipro serving global corporations. But a new wave of software product startups – such as CRM software maker Freshdesk, which rubs shoulders with global leaders in its domain – is giving the country an image makeover.

One problem these tech product companies face is gaining access to decision-makers in US-based companies who are key clients, because selling to them is the best endorsement an Indian software maker can get.

The Indian Software Product Round-Table (iSPIRT), a think-tank dedicated to this segment of tech startups, started InTech50 last year to help the best of them connect with global clients.

Pitching events mostly connect entrepreneurs with investors. InTech50 has something extra: 25 CIOs (chief information officers) from global corporations plus 25 CIOs from top Indian companies are attending the two-day event in Bangalore on April 15-16. So the 50 software product startups from India selected for this event are pitching to potential clients.

The latest edition of this event has attracted CIOs from companies like Citibank, Procter & Gamble, Great American Insurance Company, Kroger, Accretive Health, and Crate & Barrel.

For the visitors, it’s a chance to meet Indian innovators vetted by iSPIRT and hear their ideas. As Sharad Sharma, former head of Yahoo! India R&D who co-founded iSPIRT, tells Tech in Asia: “India can provide innovation blowback to the rest of the world if the tremendous untapped potential here is released.”

Here, in alphabetical order, are the 50 startups pitching their software products to global CIOs invited to Bangalore:…

Xploree
Xploree is a search and discovery platform created by KeyPoint Technologies. It is a user-initiated, hyper-contextual tool with language intelligence that connects mobile device users with brands. Xploree predicts a user’s needs and provides them with relevant content, apps, deals, and services.”

Read Full Article

Article and Image Source: TechInAsia